Primo Hoagies

Primo Hoagies


College Town is thrilled to announce the spring 2024 arrival of Primo Hoagies

College Town is thrilled to announce the spring 2024 arrival of PrimoHoagies, a celebrated sandwich shop boasting a rich history of culinary excellence. Headquartered in New Jersey, PrimoHoagies has cultivated a legacy of crafting award-winning sandwiches, recently earning the prestigious title of “Best Sandwich in America 2023” by USA Today. PrimoHoagies, established in 1992, has consistently focused on delivering a superior dining experience marked by exceptional quality, catering services, and active community engagement. Their commitment to excellence has propelled the franchise’s expansion to more than 100 locations nationwide.

“We’re very excited to welcome PrimoHoagies into our community early in 2024.” Michael Zanghi, director of College Town Rochester. “I anticipate that their offerings will be very popular with students and employees on River Campus and at our Medical Center, as well as Mt. Hope community residents.”

For further information or media inquiries, please contact Michael Zanghi,

About College Town

Owned by the University of Rochester, College Town is a Rochester destination to shop, dine, stay, and live featuring restaurants, services, retail, and Class A office space. College Town is anchored by the 20,000-square-foot, two-level Barnes & Noble, which is both a community and University bookstore. Stay connected for updates and exciting developments as we continue to grow together.


University of Rochester purchases College Town

University leaders envision owning, managing, and marketing the mixed-use complex as a Rochester destination to shop, dine, stay, and live.

The University of Rochester has completed its purchase of College Town from CT Rochester, LLC, bringing the 312,000-square-foot, mixed-use complex under local ownership for the first time since its opening in 2014. Located in the Mt. Hope neighborhood, College Town serves as a gateway to the University’s River Campus and Medical Center Campus and is anchored by the University of Rochester Barnes & Noble Bookstore.

Read the full article here

College Town: Drinks, Varied Cuisines Stand Out

[Adena Miller, Democrat & Chronicle] 

Did you know there are more than 10 spots to grab a bite in the College Town area? After repeatedly catching glimpses of casual to fine dining restaurants and hearing recommendations from friends, I realized I was overdue in regards to exploring the area’s food and beverage scene. Until recently, my experience with the mixed-use district was mostly limited to working out my muscles at a Breathe yoga class; however, my February food crawl made the location just right to work out something else — my appetite.

To wet our whistles, I asked my friends Erin, Eve and Julie to meet up at The Beer Market (1401 Mt. Hope Ave.). While the establishment’s name may imply a grab-and-go destination, founder Greg Goodrich explains that it is much more.  “Occasionally, some guests expect more of a store than a bar and eatery,” he says. “However, those guests are delighted time and time again to find out we are both a place you can dine in and enjoy an extensive selection of craft beers complemented by ‘good eats.’” And if time is of the essence, to-go selections are offered in the form of beer growlers, six-packs and food items.

The back entrance put me directly at the bar area, where the bartenders (one sporting a top that designated her as a “Beer Whisperer”) were busy working the extensive line of 50 beer taps. The main dining area reflected an energetic space with plenty of high top and communal wooden tables, flat screen televisions and a small stage where live music is played mostly on Fridays and Saturdays. While beer lovers will clearly be in their element given the almost 500 local, American and imported beers, craft ciders, cocktails and wines provided options to delight any taste preference.

Click to continue reading full article on Democrat & Chronicle website.

Deck the Town at College Town with Tree Lighting, Free Carriage Rides and Visit from Santa

Free Event Open to the Community at College Town on December 10th from 4-7pm

Deck the Town at College Town is a free event for the Rochester community to come together and enjoy FREE festivities around College Town.

The event starts at 4pm and runs until 7pm. Horse Drawn Wagon rides around College Town will take place the entire event time – first come first serve for carriage rides, we will be accepting non-perishable food donations benefiting the Open Door Mission. Santa Claus will be within the Barnes & Noble University of Rochester location in the Children’s section where kids of all ages can share their holiday wishes and get a free sticker-photo with Santa and a sweet treat while supplies last. The University of Rochester Yellow Jackets will be performing in the Green on Celebration Drive for our tree-lighting at 5pm.

As we near the end of 2016 College Town is grateful for the support of the community over the last year and we are eager to announce new businesses joining us in the new year.

Cass McCrory